Go Green

With Earth Day being tomorrow, I challenge you to reflect on your habits routines and make at least one simple change.  The choices are unlimited.  However, just one simple adjustment in your routine will make a difference for you and possibly open the door to other "greener" options.

Listed below are 20 suggestions, some simple and others a little more challenging and time consuming.  However, just try to make one change...it may lead to more.

  • Start a compost pile.

  • Make your own cleaning products or purchase earth friendly ones.

  • Swap out some OTC medications for herbal remedies.

  • Find a green shampoo/conditioner/body wash.

  • Purchase more organic products.

  • Plant something-flowers, garden, tree...

  • Join a co-op for fresh local produce or meats.

  • Take shorter showers.

  • Turn off the lights and open up the windows.

  • Take a bicycle, walk or carpool when possible.

  • Bring your own grocery bags when shopping.

  • Pick up trash in your neighborhood or at a local park.

  • Make nature crafts such as bird feeders or bird houses.

  • Use BPA-free reusable water bottles.

  • Get off junk mail lists.  GreenDimes can get you started.  They'll even plant a tree for you!

  • Landscape with native plants. Check out the article on the  EPA website.

  • Switch to fair trade coffee.

  • Do full loads of laundry and set the rinse cycle to "cold."

  • Teach your kids about the environment.

  • Buy in season.

Many of these things I do or they are on my list for this years changes.  If you need more information on any of these things or a specific how to, feel free to ask.  

Earth Day Coupon Code for www.avapurebb.com  


Labeling Scams

There are many misconceptions about natural products as well as product regulation.  I am often asked the question, "Are you FDA regulated?"  I politely explain that, no I am not, but neither are the companies your find in stores which usually gets a shocked response.  Yes, that's right, that 50 dollar moisturizer that guarantee's you will look ten years younger by fixing all those imperfections in your skin is in fact not necessarily regulated by the FDA and doesn't have any scientific evidence to back the claims.  Let's take it to another level...the "natural" eye cream you purchased that will reduce and remove all visible signs of aging...again no regulations.  What does that mean?!?  It means that the consumer is often misguided by the packaging and claims made by skin care companies and the consumer is in fact not getting what they pay for.  In these cases, you don't necessarily get what you pay for...

Did you know that a company can include the words "organic" or "natural in their company name and carry neither organic nor natural products!

A label can state, "made with all natural ingredients, or "made with organic ingredients", leading the consumer to believe the entire product is all natural or organic when in fact  there is often just a small percentage of natural and/or organic ingredients included in the product.  Another trick to this end is a label stating, "Made with 90% natural ingredients." Often if you keep reading the label the first ingredient is water (water is a natural ingredient) therefore you have a products that is 90% natural and the remaining ingredients are synthetic.  Additionally, a label may state, "made with 100% natural ingredients," or "made with 100% organic ingredients." The "100%" claim often refers to one or two ingredients which are natural or organic, but the remaining ingredients in the products are actually synthetic.

Something else to watch for is how a label presents fragrances and scents of products. Synthetic fragrance is one of the top items to avoid in products.  Often times a product label will state, "scents with natural sandalwood, jasmine, ylang-ylang essential oils."  However, in reality, the cost of these essential oils can be up to several hundred dollars per ounce.  I guarantee you that a soap company selling their 4 oz bar of soap for $5.00  isn't using only essential oils for scenting their product.  They may use a drop of the essential oil combined with synthetic fragrance oils.  The FDA does not require soap labels to list all ingredients. While it may be true that they are using a bit of real essential oil to scent the bars, this practice is misleading and deceptive. 

Another labeling scam is a product label will list a chemical ingredient followed by the phrase “derived from …some natural substance."  For example, Disodium Cocoyl Glutamate (derived from natural coconut oil).  Coconut Oil sounds natural, but though this ingredient may start out as natural coconut oil, by the time it is separated out using petrochemicals and  chemical solvents, and further processed to create a foam boosting agent--it is far from coconut oil and far from natural!  This type of labeling is grossly misleading for consumers who are looking for genuine safe skin care products.

I could go on and on with labeling scams and the varying ways companies present their products as natural and organic when in fact they are far from either of those.  As a consumer that is wanting to clean up their beauty routine, be aware that what is stated on a label is not necessarily true.  Do your research, learn how to interpret labels accurately and when in doubt, check a product or a particular ingredient on the safe cosmetic database. 

Best of 2013

As we wrap up 2013, and I sort through a year's worth of business paperwork, it got me thinking.  This year has definitely been a productive one in regards to Avapure and what we are doing behind the scenes as well as in the forefront.  I thought I would share some of my reminiscing on this year with a top ten list and highlighting the best of Avapure in 2013.

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The Konjac Sponge

Having battled with skincare troubles nearly all my life, I have tried it all.  I have been treated by numerous dermatologists, tried every new quick fix complexion concoction, and tried every facial pad, sponge, wand, brush, and cloth known to man trying to get rid of my problematic skin.  About a year a go I broke down and purchased a VERY expensive electronic facial scrubbing brush in hopes that it would give me glowing skin and remove my blackheads...the last lingering problem my skin faced. 

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