These products are wonderful. Not only can I feel good about using them on my skin, since they are made of the most natural ingredients, but I can also support a hard-working lady at the same time! Win win. I have the Argan oil lip repair, the pumpkin pulp soothing fruit mask, and the purify gel facial cleanser.
— Heidi P.

Our Journey 

I have been a product junkie all of my life and searched aimlessly for the best products for my sensitive and problematic skin. When I began nearing my thirties, I began researching a different approach to healthy looking skin. My motivation at the time was inspired by the desire to become a mother and I wanted to clean up my routine by limiting the amount of toxins I was taking in on a daily basis. I understood and practiced the idea of feeding our bodies with healthy, wholesome foods fresh from the earth rather than foods full of heavily processed ingredients. I realized that the same should go for our skin, after all it is our body's largest organ. I began making a few products for myself and noticed a huge difference in the way my skin looked and felt. After doing lots of research, putting myself through formulating school, and coming up with some unique creations I could call my own, I shared some basic skin care products and body lotions with family and friends. The feedback was great, as was the request for more products. It was then that Avapure was born.

Avapure has grown a lot in the past 15 years. I have continued doing a lot of ingredient research and experimenting with new recipes. Avapure now has a full line of skin care and body care products perfect for all ages. Avapure provides affordable options free of hormone disruptors, carcinogens, allergens and other unsafe ingredients commonly found in daily use products. Using minimally processed all-natural and organic ingredients when possible, Avapure products will feed your skin with much needed vitamins and minerals.

Additionally, in hopes of educating other women and helping issue the transition to a low-tox lifestyle, Avapure offers educational resources in a private Facebook Community. Reading labels and understanding ingredients can be overwhelming. Green Beauty and Beyond provides a safe space for women to embark on this journey together. You can find ingredient information, free resources for safe swaps, essential oil safety and trainings for those that want to dive deeper into these topics. We also share recipes, mindset and other fun tidbits that busy women can relate to.